What is cloaking or cover-up?

The practice of developing two different versions of the same page: one that has the content and design that are shown to users and another aimed at search engine webcrawlers , adapted to satisfy their criteria with the aim of moving up in the ranking of results. For its implementation, the IP from which the visit is received is identified and, depending on its nature, it will be chosen to show one of the two options. Cloaking is a Black Hat positioning technique , used to deceive search engines, and is sometimes done with fraudulent intentions, covering up payment pages or with illegal content, so its practice is penalized.

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List of Digital Marketing Terms