What is a clickmap or click map?

A web analytics technique that graphically represents where users click on a page. It allows to assess the visibility and positioning of the components of the page, which elements confuse the user and which of them are more profitable.

Some versions, such as the one provided by Google Analytics , only offer information about clickthroughs - clicks on links, ads, and the rest of the interactive elements arranged for that purpose-, while other tools such as ClickHeat or Clickdensity also contemplate those made in others. screen areas.

Other denominations:
Click map

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