What is cash back?

Promotional campaign in which the consumer receives part of the amount spent on a purchase in liquid money or on free product trials.

Also called cash back sites are those web pages that pay consumers or end users who make the purchase of a service or product, part of the income obtained in affiliate marketing . In practice, it is that if the advertiser pays a commission of 10% to the affiliate for a sale, the consumer receives a part of that commission.

A third meaning of the term cash back is the withdrawal of cash when a purchase is made with a credit card in a non-bank establishment, such as a supermarket or a gas station.

Other denominations:
Rebate programs

List of Digital Marketing Terms