Fictitious entity created to represent in a more realistic way the different types of clients that are considered potential in order to achieve a conversion. The definition of buyer persona is made by combining sociodemographic variables with psychological or behavioral ones. In short, it consists of identifying potential clients by assigning them name, age, professional and personal situation, tastes, behaviors, objectives ...
Each buyer persona has different interests, so the content that one may be interested in differs greatly from what another may like. That is why working on a good definition will allow the design of more effective marketing actions.