What is the bounce rate?

Metric that indicates the proportion of sessions in which the user leaves a web page without making any interaction. That is, it enters a page and after a few seconds on it, without clicking anywhere, leaves it.

The bounce rate can be the indicator of different situations. On the one hand, that the page the user has accessed was not the one they were looking for or that it was difficult to understand. It can also indicate that after consulting a page, the user has found the information they were looking for and no longer needs to navigate.

A high bounce rate is often associated with poor performance on the website, so it is a good idea to find potential deficiencies and correct them.


Other denominations:
Bounce rate, bounce rate

List of Digital Marketing Terms