What is B2B?

Acronym of business to business (company to company), which refers to business models in which the transactions of goods or the provision of services are carried out between two companies , and not between a company and the final consumer (business to consumer or B2C) .

In B2B models, it is necessary to take into account certain characteristics that differentiate it from B2C, such as a different target, a smaller market size, more rational purchase motivations, a slower purchasing process or higher transaction value, among others. other

Other denominations:
Business to business

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